PROFESSIONAL PHOTOGRAPHY IS THE KEY
Did you know that listings with professional photos sell for more money? Not only that, but they sell quicker.
92% of home buyers (according to realtor.org) use the Internet as part of their home search. That means that listing photos are a critical factor — it will determine the selling price of a home, how quickly it sells and whether it sells at all.
The first impression is essential. If home buyers are not impressed with the images that they view on the internet, then they will move on to another listing. It can also affect their perception of a home prior to seeing it. A proven and professional real estate photographer will have a positive emotion associated with the home.
BEFORE: Unprofessional photo
AFTER: Professional Real Estate Photographer, – Courtesy of Casey Smith
The benefits of professional real estate photography are numerous:
Generate Leads: Online listings with professional photography generate an average of 61% more page views than their point-and-click counterparts.
Sell More Consistently: Homes priced above $200,000 are more likely to sell when their listings feature professional photography.
Command Higher Prices: In 2010, a brokerage called Redfin surveyed MLS systems around the U.S. and discovered that listings with professional photography sold for higher prices than their counterparts. On the low end ($200k to $300k asking price) these listings sold for an average of $935 more. On the high end ($1m and above) the average increase was $116,076. Listings in-between these extremes typically saw an increase of $5000-$20,000. Even on listings with lower asking prices the financial benefit outweighs the cost of hiring a professional photographer.
Home owners who to sell their home quickly want to know their listing is in good hands. High quality photography shows sellers the exceptional presentation of their property.